Meghan Markle’s latest Netflix venture isn’t just about food—it’s about building an empire. From exclusive cookware deals to a jam empire poised to dominate breakfast tables across America, her new cookery show could be the secret ingredient that turbocharges the Sussexes’ $200 million brand.

Meghan Markle’s latest Netflix venture isn’t just about food—it’s about building an empire. From exclusive cookware deals to a jam empire poised to dominate breakfast tables across America, her new cookery show could be the secret ingredient that turbocharges the Sussexes’ $200 million brand.
Uncategorized 07/01/2025 · 0 Comment
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Meghan Markle kicked off 2025 on a mission as she returned to Instagram for the first time in five years before launching her glitzy new Netflix cookery show.

The double announcement comes amid an ongoing relaunch dubbed ‘Meghan 3.0’ after the end of her £20million Spotify podcast deal and delayed lifestyle brand.

But the Duchess of Sussex could now use ‘With Love, Meghan’ as a platform for promoting her other projects and earning millions from spin-off merchandise.

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While the show is part of the couple’s five-year £80million Netflix deal, experts say it could prove to be a lucrative opening for associated items to sell such as books.

When added to the Spotify deal, an estimated £54million from book advances and sales and £17million inheritance, it gives a total of about £170million ($210million).

And Meghan’s return to social media also hints at one of her great passions aside from acting before she met Harry – her lifestyle blog The Tig, which closed in 2017.

The Sussexes officially left the monarchy on March 31, 2020 after opting for personal and financial freedom over remaining working royal family members.

Now, MailOnline looks at what has helped to fund Harry and Meghan’s lifestyle in California – including how the extra exposure from the eight-part Netflix series could give the couple’s finances a further boost after it comes out on January 15:

Could Meghan make £10m off the back of new show?
The Duchess of Sussex yesterday gave the world a first look at her new lifestyle series ‘With Love, Meghan’ on Netflix, which comes out in less than a fortnight’s time.

Today, brand and culture expert Nick Ede said that Meghan will be able to use the show as a platform for promoting and boosting other ventures such as her lifestyle brand American Riviera Orchard along with possible spin-off merchandise.

Although the series itself is presumed to financially be within the couple’s existing Netflix deal, it will likely help generate extra income from other revenue streams.

Meghan with actress Mindy Kaling in the trailer for ‘With Love, Meghan’, released yesterday
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Meghan with actress Mindy Kaling in the trailer for ‘With Love, Meghan’, released yesterday

The Duchess of Sussex has given the world a first look at her new lifestyle series on Netflix
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The Duchess of Sussex has given the world a first look at her new lifestyle series on Netflix

And Mr Ede told MailOnline: ‘The wheels are now in motion for Brand Meghan to finally come to the forefront and for the world to see what she really loves – which is entertaining, cooking and giving top tips on how to live a joyful lifestyle.

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‘We have seen lots of this previous to her wedding, when she would write all her entertaining secrets and tips in her blog The Tig – and this is something that she loves, is good at and it shows.

‘With her new show on Netflix that will be streamed worldwide, she now has the opportunity to maximise on it in a big way.’

Mr Ede said Netflix bosses will all be hoping Meghan’s production is as big a success as shows such as Queer Eye, the reality series now in its ninth season after launching in 2018.

He continued: ‘With the success of the show will come many spin offs and Netflix as a business has started to create immersive experiences, and brand offshoots from its main programming. It knows that this can retain fans but also make a lot of money too.’

Mr Ede predicted that Meghan will release books off the back of the show while her American Riviera Brand could launch with a selection of products to purchase which will have already been seen on screen.

Meghan Markle introduces her new Netflix series ‘With Love, Meghan’

He added: ‘This is a very clever marketing tool and can earn her extra millions in the process. Depending on the success of the show and her fans’ appetite to live and breathe her brand, she will be able to monetise it in a big way.

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‘I’m sure we will see pop-up experiences, merch available worldwide and perhaps even a world tour where she demonstrates her skills with a live audience which could net her over £10million in the process.’

Mr Ede hailed the Netflix show as a ‘great move’ for Meghan, adding that the world ‘will finally see her at her most authentic’. He concluded: ‘If she gets it right she will become the next Martha Stewart or even Oprah.’

It comes after Meghan last year started a new venture with the soft launch of her brand American Riviera Orchard when she sent limited edition strawberry jam to her friends.

The business has faced setbacks with its attempts at trademarking – but how it develops is one of the biggest questions surrounding the couple at present, amid the prospect of increased exposure thanks to the new Netflix show.

TV and audio deals with Netflix, Spotify and Lemonada
Harry and Meghan’s main source of income since they moved to the US has been their TV and podcast work, having signed an £80million deal with Netflix.

This five-year agreement with the streaming firm was announced in September 2020 and was accompanied by a £20million Spotify deal revealed in December that year.

However, the Spotify deal ended in May 2023 following what was described at the time as a mutual agreement between the royals and the audio service.

The couple’s controversial six-part Harry & Meghan documentary on Netflix in December 2022 saw the couple made a series of bombshell claims about the royals
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The couple’s controversial six-part Harry & Meghan documentary on Netflix in December 2022 saw the couple made a series of bombshell claims about the royals

Meghan hosted only one series as part of the deal – the podcast Archetypes, which ran for 12 episodes from August 2022, chatting to celebrities, historians and experts about the history of stereotypes levelled against women.

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Then in February 2024, the Duchess announced she had signed a deal with Lemonada Media to record new podcast shows, with the company also distributing her previous series.

While the value of the Lemonada agreement has never been confirmed, branding expert Andrew Bloch told The Sun at the time that he estimated it ‘could be worth roughly 10 per cent of Spotify deal, so around £1.9million’.

No new Meghan podcasts have been released by Lemonada yet. When the deal announcement was made, it was reported that the firm was working on an as-yet untitled series with The Duchess.

As for the new Netflix show, ‘With Love, Meghan’, Archewell Productions helped to make the series and Meghan also gets a credit as one of its executive producers.

Meghan hosted Spotify podcast Archetypes, which ran for 12 episodes from August 2022

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Meghan hosted Spotify podcast Archetypes, which ran for 12 episodes from August 2022

Harry and Meghan are also executive producers of Polo which aired last month.

The documentary was the Sussexes’ first since Heart Of Invictus, which aired some 16 months earlier and followed a group of service members on their road to the Invictus Games, the Paralympic-style sporting competition set up by Harry in 2014 for injured and sick military personnel and veterans.

It followed Live To Lead, about leaders who have dedicated themselves to social justice, in 2022.

And, before that, there was the couple’s controversial six-part Harry & Meghan documentary in which they made a series of bombshell claims about the royals – including Harry’s allegation that people were ‘happy to lie’ to protect Prince William.

Bumper book advance and estimated £22m from Spare
Prince Harry’s biography Spare became an instant publishing sensation when it was first published on January 10, 2023, selling more than six million copies in both print and audio worldwide.

Its release came after the Duke of Sussex was understood to have clinched a £32million four-book deal in June 2021 following a bidding war.

It April 2024, fellow successful author Richard Osman claimed Harry had already made £22million from Spare despite it only being out in hardback at the time.

Copies of Harry’s memoir ‘Spare’ are pictured at a book store in London in January 2023
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Copies of Harry’s memoir ‘Spare’ are pictured at a book store in London in January 2023

A paperback was then released in October, although there were no updates from the hardback form – which saw it languishing in 73rd place in the UK charts after selling just 3,400 copies in its second week of publication.

However, after its release in hardback, the title, ghostwritten by journalist J.R. Moehringer, set a new Guinness World Record for the fastest selling nonfiction book of all time.

The English language edition sold more than 1,430,000 units in all formats and editions in the US, Canada and the UK on its first day of publication.

Upon its release the book was being sold for £14, not the recommended retail price of £28, in UK stores such as Waterstones and WH Smith as well as online at Amazon.

But Osman pointed out that people were wrong to suggest the book was not a success because it was being heavily discounted or on the shelves of charity shops.

A customer holds copies of ‘Spare’ at a London book store during a midnight opening in 2023
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A customer holds copies of ‘Spare’ at a London book store during a midnight opening in 2023

He said at the time on his podcast The Rest Is Entertainment: ‘Harry is not making less money if it’s half-price. He makes exactly the same if you charge $28 and if you charge $14. Also, he sells a lot in America.

‘In America the royalties are absolutely insane because they pay a lot of money for books in America. So he has made a huge amount of money out of that book.’

Bombshell claims made by Harry against his estranged family in the book included allegations that Prince William broke his necklace and shoved him onto a dog bowl which smashed during a particularly explosive row.

The Duke also recalled private family conversations between himself, his father King Charles III and brother.

An image by Random House Children’s Books shows “The Bench,” a children’s book by Meghan
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An image by Random House Children’s Books shows ‘The Bench,’ a children’s book by Meghan

It claimed William teased Harry about his panic attacks, that Charles put his own interests above his second son and saw Harry reference taking cocaine, marijuana and psychedelic mushrooms and his enjoyment of TV show Friends.

Separately, Meghan released The Bench in June 2021, a £12.99 ($18.99) picture book for children written by the Duchess, which was inspired by Harry and their son Archie.

Meghan said at the time that she was inspired by a poem she had written for Harry on Father’s Day the month after Archie was born and would explore the ‘special bond between father and son’ as ‘seen through a mother’s eyes’.

According to Daily Telegraph associate editor Camilla Tominey, Meghan is believed to have received an advance of ‘between £250,000 and £500,000’ for the book.

Royal inheritance from mother and great-grandmother
Prince Harry is known to have received two major inheritances – one from his mother Princess Diana, who died in 1997; and another from the Queen Mother, who died in 2002.

The Duke spoke about the money Diana left him during his infamous interview with Oprah Winfrey in 2021, saying: ‘I have what my mum left me and without that we wouldn’t have been able to do this.

‘It’s like she saw it coming and she’s been with us through this whole process.’

Diana left an estate of £21million but more than £8million was paid in inheritance tax, leaving £13million.

Princess Diana with Charles and her sons William and Harry at Eton College in September 1995
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Princess Diana with Charles and her sons William and Harry at Eton College in September 1995

This was then split equally between Harry and his brother Prince William who were aged 12 and 15 at the time of her death in a car crash in Paris.

But because the money was invested well by royal advisers, its value rose to around £20million – meaning each of the brothers got £10million each.

Upon reaching 25, William and Harry were entitled to the whole of the income of their share. And when the princes turned 30, they could ask for their share of the capital in full.

Diana’s estate comprised stocks and shares, jewellery, cash from her £17million divorce settlement, dresses and other personal belongings at her Kensington Palace apartment.

The Queen Mother at Trooping the Colour in 1991 with Princess Diana and Prince Harry
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The Queen Mother at Trooping the Colour in 1991 with Princess Diana and Prince Harry

Separately, William and Harry’s great-grandmother, the Queen Mother, set up a trust fund in 1994 for her grandchildren when the Duke was aged 10.

And in September last year, Harry is thought to have become eligible to receive £8million from this fund upon his 40th birthday.

It is not known whether Harry was left any money from his grandmother the late Queen Elizabeth II.

Her will was sealed and locked in a safe for at least 90 years in line with royal tradition following her death in 2022.

Other earnings from work, speeches and acting
Harry and Meghan also earn income from a variety of other sources, most notably from the Duke’s work as chief impact officer at BetterUp since March 2021.

Harry is understood to be paid around £1million a year for his role at the professional coaching and mental health firm in California, which is to ‘advocate for mental fitness’ and ‘guide the company’s social mission’.

The couple also earn an income from speaking engagements, with suggestions that they received a bumper amount at a star-studded JP Morgan summit in Miami in 2020.

Harry is understood to be paid around £1million a year for his role at BetterUp in California
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Harry is understood to be paid around £1million a year for his role at BetterUp in California

Ronn Torossian, CEO of New York-based firm 5W Public Relations, said at the time that he expected the couple to have made between $500,000 and $1million from that appearance.

The Sussexes later chose the New York-based Harry Walker agency to represent them – with James Poole, managing director of the Gordon Poole Agency, previously saying that he expected they would charge between $300,000 and $500,000 per speech.

He told The Times in 2020: ‘It depends on how many gigs they want to do. If they want to actively get on to the speaker circuit, they might just get out there and start earning.

Meghan is thought to have taken home approximately £40,000 per episode on Suits
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Meghan is thought to have taken home approximately £40,000 per episode on Suits

‘But if they want to be selective and only take on a handful of engagements a year, they might go for $750,000 or $1million.’

Meghan also earned well from her acting career before she met Harry, and is thought to have taken home approximately £40,000 per episode on Suits.

And the Duchess would have likely earned more than that for her film appearances, including roles in Horrible Bosses and The Candidate.

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