CELEBRITY
Coca-Cola Cuts Ties, Deal Worth $625 Million cut off From Taylor Swift Over Harris Endorsement, “We Don’t Support Her Endorsement”
CELEBRITYCoca-Cola Cuts Ties, Deal Worth $625 Million cut off From Taylor Swift Over Harris Endorsement, “We Don’t Support Her Endorsement”Published 4 hours ago on September 15, 2024By Keira Walters
In a move that has sent shockwaves through both the music and marketing worlds, Coca-Cola has officially ended its long-standing partnership with global pop icon Taylor Swift. The reason? Swift’s very public endorsement of Kamala Harris in the 2024 presidential race, a political stance that Coca-Cola executives say clashes with the brand’s values of “unity and neutrality.”
Swift, who has been the face of Diet Coke campaigns since 2013, is no stranger to setting trends. But her latest endorsement has landed her in hot water with the soft drink giant, which has decided to take a hard stance by cutting ties with the star. Coca-Cola’s leadership, known for its steadfast focus on keeping politics far away from its fizzy empire, found themselves bubbling with concern over the impact of Swift’s newfound
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